In order to keep following our website’s guidelines and ultimate goal of supporting and promoting underground experimental, creative, and progressive music, we are now offering a web label service and our very own seal of approval: Not Music.
Through the years, we have built a strong community that is eager to discover new and challenging music, and we believe that acting as a label is the next step in helping promote up-and-coming artists of the underground.
We all enjoy music, and we don’t think it should be inaccessible to anyone. Therefore, the digital version of our albums will always be free, but feel free to spare a coin or two if you can: it shows support and appreciation to us. We are also going to make physical releases as affordable as possible (more on that below), so that more people can experience the joy of getting their CD by the mail. Next are three important aspects of our philosophy that we hope you will agree with and appreciate.
We most often hear bands getting signed on a label, however I want to try a different, more case-by-case approach: I’ll be signing albums, not bands. It’s a much more direct, but perhaps more cynical approach: instead of supporting vectors of music (the artists), I’m focusing on the music itself. Only when I can hear the final product can I give my fully informed approval and support for a piece of music. We hope that this little change in approach means as much to you as it does to us.
We don’t seek profit, this is a passion project, but we don’t want to suffer losses either. Therefore, we decided to keep our profit margins at around 100%. While that might sound like a lot at first glance, it’s a necessary compromise of our vision and our monetary reality. What it means, basically, is that we break even if we sell half of the stock we manufacture. What it means, in practical reality, is that you should expect to pay around $5 for a physical album. This is about half the price of a regular CD; how we can achieve such a price is by keeping our margins low, not by cutting on the quality of the project. How the profits are split between the artist and the label is different for every case, but all the profits from the label will go back into funding other projects from the blog and label.
With our philosophy of being as accessible as possible, we’ve run into some sort of conundrum regarding shipping costs. We’ve decided to challenge the status quo and incorporate a flat rate system so that everybody in the world pays the same amount; no one is at a disadvantage. Where you are born and where you live oftentimes is not a choice of your own, and giving some people a different pricing based on that sounds downright unfair to us. We ask that you understand that decision, and unite in solidarity with music lovers and fans from around the world.
NOT-001: Potmos Hetoimos – Vox Medusae
Release date: 12 September 2018
Main genres: progressive doom metal, mathcore, blackened hardcore, jazz
There’s a special chaos achieved within the hour-long experience that “Vox Medusae” encapsulates that’s executed brilliantly through a true menagerie of different instruments done via different takes on different styles that Potmos Hetoimos approaches with both fervor and talent.
More to be announced.
Please contact us at this address to submit your music or use the contact form below.